Edelmann Launches Elite Power Steering Program for North American

The **Edelmann Elite** power steering program includes **power steering rack & pinion assemblies**, **power steering pumps**, and **power steering gear boxes**, designed to meet or exceed **OE specifications**. The program offers a wide range of application coverage for popular import and domestic models, with initial coverage exceeding **60%** of North American demand. [[plews-edelmann|Plews & Edelmann]] has developed the Edelmann Elite program to deliver high-quality, reliable power steering components, with every part designed, developed, and 100% tested in-house. The program also features a unique **Designated Numeric Asset (DNA)** identification number for each part, ensuring authenticity and quality. [[aftermarket-industry|Aftermarket industry]] experts see this as a significant development, with potential to reduce warranty rates and prevent parts swapping fraud. [[power-steering-components|Power steering components]] are a critical part of vehicle safety and performance, and the Edelmann Elite program aims to provide a reliable and high-quality solution for the North American aftermarket.

• The Edelmann Elite power steering program is a new development in the North American aftermarket
• The program includes power steering rack & pinion assemblies, power steering pumps, and power steering gear boxes
• The program offers a wide range of application coverage for popular import and domestic models
• The program's unique DNA identification number and 100% testing are notable features
• The program has the potential to reduce warranty rates and prevent parts swapping fraud

The Edelmann Elite power steering program is a new development in the North American aftermarket, offering a range of power steering components designed to meet or exceed **OE specifications**. While the program has the potential to reduce warranty rates and prevent parts swapping fraud, it is still a relatively new entrant in the market. [[aftermarket-industry|Aftermarket industry]] experts will be watching the program's progress closely, to see how it performs in terms of quality, reliability, and customer satisfaction. The program's unique **DNA** identification number and 100% testing are notable features, but it remains to be seen how these will impact the overall market.

The Edelmann Elite power steering program is a significant development for the North American aftermarket, offering high-quality, reliable power steering components that meet or exceed **OE specifications**. With its unique **DNA** identification number and 100% testing, the program is well-positioned to reduce warranty rates and prevent parts swapping fraud. [[plews-edelmann|Plews & Edelmann]] has a strong reputation for quality and reliability, and the Edelmann Elite program is expected to further enhance this reputation. The program's focus on eliminating commonly experienced failures caused by **OE design** is also a major advantage, as it will help to improve overall vehicle safety and performance.

The Edelmann Elite power steering program may face challenges in the North American aftermarket, as it competes with established players and tries to differentiate itself through its unique **DNA** identification number and 100% testing. While the program's focus on eliminating commonly experienced failures caused by **OE design** is a positive, it may not be enough to overcome the existing competition. Additionally, the program's **100 year / 1 million mile warranty** may be seen as overly ambitious, and could potentially lead to increased costs and liability for [[plews-edelmann|Plews & Edelmann]].

Originally reported by aftermarketNews